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Be for Real: the Usership Challenge to Expert Culture

One of the questions I struggle with most regarding art is whether or not to continue using the word at all. On the one hand, it designates an amorphous set of symbolic configurations and activities by and large so at odds with what I refer to when I use the term, I wonder if I would not be well advised to look for a different word. Yet on the other hand, I am loath to yield the monopoly on the use of that term to those whose usage I find so uncongenial. Admittedly, the word’s usage has shifted considerably over the past 30,000 years, but at present the balance of power is so squarely in the hands of the molar worldart artworld (institutional market, museum-based production and other such normalising institutions of expert culture) that molecular (or minority) practices seeking to bring some heterogeneity to bear are condemned to marginality. Indeed they are relegated to parasitical status; uninvited guests at the table of the host whose values they abhor. So I am torn by a reasoned and almost visceral desire for exodus and a no less heartfelt and stubborn desire to hold my ground. Can anyone help?