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filters

Tuesday, 06. November 2012 | 01:00 (tz: Europe/Amsterdam)

The Filter Bubble

thfilterbubble

According to the author of ‘The Filter Bubble’, Eli Pariser, technology is what the 21st century is about along with how it controls our attention. This book is specifically dedicated to what Pariser coins the ‘filter bubble’- where certain information on the internet is kept invisible which deters us from learning about things we do not know. Chapters range from how our information and data is gathered, stored, filtered and shared on the Internet to the applications of search algorithms that enable targeted marketing and advertisements. He also warns us about the future of this online world, as well as addressing the potential benefits and the creation of a civil society, whilst mapping out the history of the press and journalism in regard to freedom of speech.