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Monetizing the Crowds

TitleMonetizing the Crowds
Publication TypeWeb Article
Year of Publication2013
AuthorsRidgway R
Series EditorSeijdel J
DescriptionMonetization of our social relations is the causality of crowdfunding
Keywordscommodity, crowdfunding, digital economies, financial crisis, social factory, social relations, universal equivalent

The monetization of our social relations is the causality of crowdfunding. Instead of just giving one’s time, or attention – those of us who are online and participating are coerced into contributing. This network, then, becomes the commodity.