Although some readers might uphold the 20th century definition of aesthetics as concerning subjective forms or 'beauty' enforced by a group of modernist believers, others would rather engage with a more open-ended terminology. Take for example, Alfredo Cramerotti's: 'a process in which we open our sensibility to the diversity of the form of nature (and man-made) environment and convert them to tangible experience.’ So in other words, most anything that is produced nowadays could be considered aesthetics? What is perhaps most engaging is how aesthetics is taken up in journalism, in other words what Cramerotti entitles aesthetic journalism, with his eponymous book.
Cramerotti states that this concept makes possible contributing to knowledge building with a new aesthetic regime, which, in turn, questions the truth-value of a traditional regime. More importantly, it denounces that the system of representation is the same as what it represents as journalism is thought of trying to do -being the same as the facts represented. According to him it involves those artistic activities in the form of investigating social, cultural and political circumstances that take shape in the art context, rather than media.